A Beginners guide to becoming a digital marketing expert
The digital industry is a great opportunity for a new career path. There is a huge demand for digital skills and plenty of tools available to help teach you what you need to know in order to become a digital marketing expert.
Digital marketing is so broad, there are plenty of different paths you can choose to go down and put your focus onto. This article aims to help you discover the world of digital and how we suggest becoming a digital marketing expert without a degree. The first thing you need to know is that practice makes perfect, so by practicing the skills learned using these tools is one of the best ways to get the full understanding of digital.
1.Start a blog
The first thing we suggest is installing wordpress, purchasing a domain name and starting your own blog. The reason we suggest wordpress is because it is a good host that is quick to load and importantly, secure. Make sure you identify a target audience and keep your blog relevant to them. This will help to generate more site visitors and improve engagement rates.
The reason we suggest creating a blog is that it will allow you to put your digital skills into practice. Firstly it will allow you to learn content writing skills but importantly it will enable you to practice SEO. Things to consider when creating a successful blog is keyword-rich content, such as using keywords with the title, meta description, headings, and throughout the body of the text. This will allow you to gain more traffic.
The next thing we suggest on your journey to becoming a digital expert is to improve your social media knowledge and presence. Social media is a great way to amplify your blog or website. Another benefit of social media is that it provides you with the opportunity to create a two-way conversation between you and your target audience. This will produce quality engagement, raise awareness and drive traffic to your site. It also means instant feedback.
3. Learn Search Engine Optimisation
In order to be successful in digital marketing, you must have a good understanding of SEO. This is a strategic element of digital that is very often overlooked by digital marketers. It is a great way to put you ahead of the competition, this will make you a real expert in digital. One of the best platforms to help teach you the fundamental elements of SEO is MOZ. This provides you with the necessary tools to learn SEO and check you are practicing SEO effectively.
4. Develop your understanding of analytics
Another way to develop your digital skills is to improve your understanding of analytics. Analytics is crucial in marketing because it helps you to identify trends in granular detail and see the behavior of your audience. This will help you to come back with actionable insights that will enable you to improve your business by making necessary modifications to your site or marketing approach.
If you practice these skills for 6 months to a year, you are sure to have developed a good enough understanding of the digital landscape to become a digital marketing expert. These skills can be used to assist you by improving your CV, increasing your chances of securing a marketing position, or even becoming a marketing freelancer.
Why is it worth becoming a digital marketing expert?
You may be wondering, what is the point in investing this time into becoming a digital marketing expert, and is it even worth it. In short, yes it is. Becoming a digital expert is a great way to stand out from other candidates when it comes to job opportunities. You will have the skills and knowledge to put yourself ahead of others. Having experience using analytical tools such as google analytics and Moz is useful for many businesses.
Digital marketing is unique because you can become a self-taught expert. There are few industries where you can teach yourself to become an expert. This is why digital marketing is so unique and such a great opportunity.
As a digital marketer, I applied these skills to increase my employability. This enabled me to land a job with a digital agency Our Digital Team. Although I do have a degree, what made me stand out from other candidates was my ability to apply my knowledge and my experience in the digital world.