How to Become an Amazon Wholesaler and Unlock Bulk Buying Opportunities on the Platform.

Amazon is the world’s largest online retailer which offers selling and buying of various products. Amazon’s platform is dominated by small business owners and entrepreneurs who seek to sell their products. Becoming an Amazon wholesaler is a significant opportunity for businesses that want to take the next step and grow their sales. Amazon is a great platform for bulk buying and reselling, but it is not that easy to become an Amazon wholesaler. This article will guide you on how to be a wholesaler on amazon and unlocking bulk buying opportunities on the platform.


  1. Research Amazon’s Criteria for Wholesalers: Before becoming an Amazon wholesaler, it is essential to research the criteria that Amazon has put in place for wholesalers. Amazon has its own set rules and regulations that businesses must abide by to become a wholesaler on the platform. The Amazon criteria for becoming a wholesaler include having an active seller account, strong supply chains, impeccable customer support standards, and more. It is vital to ensure that your business meets Amazon’s criteria before applying to become a wholesaler.
  2. Apply for Wholesaler Status on Amazon: The next step is to apply to become an Amazon wholesaler. To become a wholesaler on Amazon’s platform, you need to register your business as a wholesaler with the company. The registration process requires you to provide essential information about your business, including company name, address, EIN, and other necessary business details. Once you submit your application, Amazon’s team will review your application and respond within st about 14 days if your application gets approval.
  3. Optimize Your Amazon Profile: Once you become an Amazon wholesaler, it’s crucial to optimize your Amazon profile. Optimizing your profile means working to ensure that your product listings are visible, and the pricing is competitive. You can achieve this by creating quality product descriptions, clear product photos, and making your product listings detailed. Doing this will set you apart from other businesses, and it will make customers more likely to buy from your business.
  4. Build Strong Relationships with Suppliers: Building strong relationships with suppliers is critical to your success as an Amazon wholesaler. This will help you get better prices and offer better products than other wholesalers on the platform. Working with reputable suppliers that offer high-quality products is essential to maintaining customer trust. Additionally, strong relationships with suppliers can help you get exclusive deals, allowing you to stay ahead of the competition.
  5. Stay Committed to Quality Customer Service: As an Amazon wholesaler, it’s crucial to maintain exceptional customer service. You should have a team that assists customers with sales inquiries, product support, returns and refunds, and other related issues. By providing the best possible customer service, you can safeguard your sales and enhance customer loyalty, which is crucial for growing your business on the Amazon platform.

Amazon is currently one of the largest eCommerce platforms in the world, and its popularity is only growing every day. As a result, many entrepreneurs are looking for profitable business opportunities on Amazon, and one of them is Amazon wholesaling. Wholesaling on Amazon allows you to purchase and sell products in bulk. This means that you can order large quantities of items at a lower price and sell them for a higher profit. In this post, we will give you the step-by-step process on how to become an Amazon wholesaler and unlock bulk buying opportunities on the platform.

Step 1: Set up a Business Account on Amazon

The first step to becoming an Amazon wholesaler is to set up a Business Account on the platform. This account type is designed for individuals and companies that want to sell products in bulk. To register, you will need to provide a valid email address, business name, and tax ID number. Once you have an account, you can access Amazon’s wholesale program, which connects businesses with verified wholesalers.

Step 2: Research Products to Sell

The next step to becoming an Amazon wholesaler is to research products to sell. It’s important to note that not all products are suitable for wholesaling. You need to choose products with high demand and a good profit margin. You can determine this by checking the Best Sellers Rank of a product, which indicates how well the product is selling compared to others in the same category. You can also check the price history of a product to see if the price fluctuates frequently.

Step 3: Choose a Wholesale Supplier

The third step is to choose a wholesale supplier. You can find wholesale suppliers on Amazon’s directory or through third-party suppliers. It’s important to vet potential suppliers to ensure that they are trustworthy and have good reviews from other Amazon sellers. You can contact the supplier to ask for quotes or samples of their products to test their quality.

Step 4: Order and Manage Inventory

Once you have chosen a supplier, the next step is to order and manage your inventory. You will need to negotiate the price and terms with the supplier and place an order for the desired amount of products. It’s important to keep track of your inventory levels to prevent stockouts or overstocking. You can use Amazon’s inventory management tools to track your inventory levels and sales.

Step 5: Sell Your Products

The final step is to sell your products on Amazon. You can list your products through Amazon’s Seller Central and set your prices to ensure a profit margin. You can also use Amazon’s fulfillment program to store and ship your products to customers. It’s important to optimize your product listings to increase visibility and sales. You can use keywords, product descriptions, and high-quality images to make your products stand out from the competition.


Becoming an Amazon wholesaler is an exciting opportunity for businesses looking to expand their sales. By following the steps outlined in this article, you can achieve Amazon wholesaler status and unlock bulk buying opportunities on this global e-commerce platform. You need to research Amazon’s criteria for eligibility, apply for wholesaler status, optimize your Amazon profile, build strong relationships with suppliers, and stay committed to quality customer service. By doing so, your business will have the potential to scale and succeed on the Amazon marketplace.

In conclusion, becoming an Amazon wholesaler can open up many opportunities for entrepreneurs to make a profit on the platform. By following these five steps, you can start your Amazon wholesale business and unlock bulk buying opportunities. Remember to set up a business account, research products to sell, choose a wholesale supplier, manage your inventory, and sell your products. With patience and commitment, you can build a successful wholesale business on Amazon.

Leave a Comment