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SEO 101: Become visible in search engines

by Sonal
SEO

SEO 101: Become visible in search engines

You probably heard the name before and you were told that it’s quite important to add SEO to your online marketing strategy. But what are the actual benefits and is it really worth a while? Web positioning can be a real game changer when it comes to beating your competitors on the way up to the top 10 Google search results. Want to be among the best? That’s the way to go.

What is SEO?

SEO, search engine optimization, is a set of activities that help increase the quality and quantity of the traffic on your website, using organic search engine results. But it’s not only about pleasing the robots that crawl your page but also the potential customers that visit it to find a product or service they need. If you pay enough attention to user experience, which is also a crucial part of a web positioning strategy, you’ll gain more clients and a better reputation. Remember that even great products and high-quality services won’t get you enough consumers if you’re not visible online. And being further that the first or second page of the search engine results won’t get you the audience you want.

Why is it important?

Most of online traffic comes from search engines, so it’s not enough if you invest in paid ads and social media campaigns. The majority of your potential buyers will be searching for desired products in Google. Organic search results are also considered more trustworthy than paid advertisements. The number of clicks on PPC is a few times smaller than the number of clicks on organic search results.

SEO doesn’t work for your benefit only when you’re active. It takes time to do it well, but the results stay with you much longer. If you choose your keywords right and take care of the quality of your content, it will all pay off also in the future. Whereas paid ads work only when they’re paid for.

Should you hire a SEO agency?

Although it’s not impossible to learn SEO and implement all the changes and actions on your own, it can be quite demanding and time consuming. You would have to buy access to all the necessary tools used for an in-depth audit, apply changes in your website’s code, do the research, choose the keywords, write proper content, take care of the page’s mobile friendliness and speed, find some places for backlinks and use them right, and so on and so forth. There are quite a few tasks that need to be completed to make it all as good as it can be. So, cutting down to the case – it all depends on whether you have enough time and will to learn and if you trust your skill having a newly obtained knowledge and lack of experience.

As far as a professional SEO agency is concerned – its employees know what they’re doing and have sufficient knowledge and tools to make your website better and higher in the search engine results. Sometimes it’s just wiser to trust the professionals and be sure that everything is done properly. A few stupid mistakes in web positioning can be crucial for your website’s future. It’s important to be aware of that fact.

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