How to Start Search Optimizing Your Website: The Why, What and How

How to Start Search Optimizing Your Website: The Why, What and How

You are running a website that is not only valuable to you, but also to your customers. You want more people to find it and visit it often. But how do you get them there? There are many factors that determine the success of a website, such as its design or usability.

 However, search engine optimization (or SEO) is one of the most important aspects for an online business because this will determine where your site ranks in SERPs – Search Engine Result Pages – on Google and other search engines like Bing and Yahoo!

 In this blog post, we will talk about how to start using a serp checker: what it is used for, why you should use it and how the process works.


What is a SERP Checker?

A SERP checker (or search engine rank tool) can be defined as any software that takes information from the search engines and shows you what keywords are ranking for your website. You will see where your site ranks in relation to other sites on Google, Yahoo! Search or Bing – depending on which one you use.

 These rankings determine how high up it appears in the list each time someone does a keyword search. This means that if you want to know how often your website will appear when people do searches related with what they offer, then checking out these rankings is essential for understanding where you stand among competitors. 

After all, why waste innumerable hours trying to improve SEO only to find out there is no point because your site is not ranking well for any keywords?


Why use a SERP Checker to Optimize Your Website?

A SERP checker (or search engine rank tool) can be the starting place in all SEO efforts and they should be used as an essential part of the process. The information you get from it will tell you where your site ranks, which means that if this is low then optimization is necessary; or high – when there isn’t much left to do.

 It also provides other useful data such as how many sites are competing with yours on each keyword or phrase and what links these competitors have obtained.


How to Use a SERP Checker?

The process is pretty straightforward, and there are many SERP checkers that you can use for free on the web (we will go over some of them below). All you need to do is type in the URL of your website – or any keyword related with what they offer – into these websites and it will show you how well-positioned your website ranks for this particular term; where it stands against competitors; which keywords bring traffic to their pages (or yours); as well as other useful information about ranking positions.


How to Optimize Your Website Using SERP Checkers?

The next step is deciding what you want to do with the information that these tools provide. You could either decide to leave your site as it stands and focus on other areas of optimization, or spend time improving how well-positioned it is in search engine rankings if this isn’t already happening. Go for to learn more about SERP checker!


  • If you are interested in ranking higher on a particular keyword, then make sure to find out about the competition there first before investing too much time or money into standing out with this phrase – know where you stand so you can start from here. 


If not, they will need more links or better content than their competitors since chances of beating them by just improving other areas of SEO aren’t likely.


This way, optimization becomes less difficult when prioritizing efforts instead of trying to fix everything at once without understanding what needs improvement most urgently.


  • The process requires trial and error testing: don’t be discouraged if after using serp checkers to improve your site, it still doesn’t show significant improvement – keep trying different things and eventually you will get better results.


  • It is important to know that these rankings are updated on a monthly basis, so if the previous month was not as good for some reason, then wait until they change before making changes to how well-positioned your website ranks in search engine rankings again: this way optimization becomes more efficient since everything is done at once instead of constantly adjusting sites to reflect new data points.



I am an author at DoTricky for the past 1 years. I like to share information and knowledge. I love expressing my thoughts through my articles. Writing is my passion. I love to write about travel, tech, health, fashion, food, education, etc. In my free time, I like to read and research. My readings and research help me to share the information through my thoughts.

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