The growing millennial market provides an opportunity for savvy auto shop owners to connect with new clients. Millennials refer to the generation born between 1981 and 1986. They were born after Generation Y and before Generation Z. Learning more about this generation helps auto shop owners build a business that remains relevant for years to come. Discover how to market your auto shop to this critical population segment.
Millennials Grew Up Online
One of the facts to remember about millennials is they were the first generation to grow up using the internet. When millennials were young, the internet became the ultimate resource for information. As a result, millennials looking for an auto shop will search online to find what they need. That means your auto shop needs to appear in local search engine results to attract customers in this age group. Otherwise, you could be missing out on opportunities to connect with new customers.
Get to Know SEO
Millennials are more likely to follow their favorite brands and reach out to learn more about them online. With that in mind, effective SEO is crucial to your success. Using the right keywords and terminology helps searchers find your auto shop. In addition, adding localized phrases is critical to attracting customers from your area. Finally, peppering your content and posts with relevant, low-competition, high-traffic keywords helps drive more targeted traffic to your site, generating more leads.
Engaging Content Matters
Young readers search for engaging content that resonates with their needs. Often, the millennial market prefers whimsical content with videos and images. However, the content should also be authentic and informative to encourage them to take action. While this audience enjoys entertainment, the bottom line is that the message has to matter to them. Turn to tools such as Google Analytics to gauge the progress of your online marketing campaigns and make changes where necessary.
Reach Out on Social Media
More millennials use social media than the previous generations. Engaging with millennials on social media is another way to attract this target audience. Turn to sites such as Facebook, Instagram, and Snapchat, where millennials interact with their friends and favorite brands. Also, millennials are more likely to closely follow their chosen brands for updates and new offerings. Constantly update your social media accounts to ensure they are relevant and fresh to bring more millennials into your auto shop.
Make Meaningful Connections
Finally, make meaningful connections when millennials reach out for more information about your auto shop. Keep in mind this generation values honesty and authenticity in their interactions. Anything less could mean they wind up at the competition. Although they enjoy a lighthearted presentation, millennials value their education and money. As a result, they want to deal with transparent companies with a trustworthy brand and reputation. Always be ready to let millennials know what your shop offers and how it is different from the competition. Also, value their business and express gratitude for their interest.
Millennials are the future of marketing as they get older and become a more significant part of the sales demographic. The internet is the best place to connect with this growing market. Learn more about SEO and social media to make meaningful connections and share relevant information about your brand. Also, remember to be interactive and provide fresh content regularly to stay in touch with current customers and attract new ones.